“Oprah Takes Care of her OWN”

http://content.usatoday.com/communities/entertainment/post/2011/07/oprah-promotes-herself-to-ceo-of-own/1

Oprah Winfrey has named herself the CEO of her new cable channel OWN.  This makes Oprah the literal master of self-promotion.

Oprah may have wanted to make sure she was the top executive since the brand bears her name, or she may have just wanted a fat raise.