http://www.usatoday.com/life/people/obit/2010-10-20-bob-guccione-dies_N.htm
Bob Guccione, the founder of Penthouse magazine has died of lung cancer at the age of 79. This means that the winner is Hugh Hefner. Congratulations, Hef.

Guccione wrote a letter about the end of life to be published in Penthouse upon his death. It begins, “Dear Penthouse, I never though that this would happen to me…”