Many national dining chains are creating cheaper meals and specials to try to drive slumping sales figures back up. For example, even cheap menu items like “Biscuits and Gravy” can now be ordered even cheaper, as just “Gravy.”
Several popular restaurant brands have launched dinner deals. Chili’s has meals under $7, including a burger, freshly bought and unwrapped from McDonald’s.
Applebee’s has dropped some entree prices to under $10, without any effort to improve the food.
Outback Steakhouse said they “decided to get back to the DNA of the brand,” meaning, of course, cheap Aussie favorites like shish koala-bob and kanga-steaks.
The restaurants are also doing more ambitious marketing, too, but don’t want to appear desperate. Maybe that’s why T.G. I. Friday’s went back to their original name after 2 weeks as Please Eat at Friday’s.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment