“What You Talking About? Willis.”

The tallest building in America at 110 stories, the Sears Tower in Chicago is about to be renamed. In keeping with the times, the skyscraper will have a new sign in front. One that says, “Foreclosed.”

The real new name will be “Willis Tower,” named for Willis Group Holdings, a London-based insurance broker now leasing. Not yet a well recognized international brand, they decided to use the Willis name after rejecting suggestions such as “Insurance Broker Zone” and “The Chicago Party Station.”