Monday, April 18, 2011

“Pass on the Salt”


Subway sandwich shops have announced plans to reduce salt in in their “Fresh Fit” subs by 28%, the first national food chain to do so.  Their method is simple: their footlongs are now 8 inches.

Two years ago, Subway led the way towards less salty food by being the first company to get their employees to lick their salty fingers before making a sub.

If customers don’t get behind the low-sodium offerings, Subway is going to wind up producing more sodium than ever – in the form of spokesman Jared Fogel’s big, salty tears.

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