Wednesday, December 14, 2011

“Sold by Volume”

After years of consumer complaints that TV commercials are much louder than the program content, the FCC passed new regulations Tuesday requiring  ads to be set at the same volume as the shows.  Now, viewers won’t have to cover their ears anymore, as they fast-forward through all the commercials.

Interestingly, every time broadcast television viewers turned down the volume, subscribers to HBO and Showtime turned up their noses.

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