“Sold by Volume”

http://www.usatoday.com/money/media/story/2011-12-12/fcc-loud-commercials/51848692/1?csp=hf

After years of consumer complaints that TV commercials are much louder than the program content, the FCC passed new regulations Tuesday requiring  ads to be set at the same volume as the shows.  Now, viewers won’t have to cover their ears anymore, as they fast-forward through all the commercials.

Interestingly, every time broadcast television viewers turned down the volume, subscribers to HBO and Showtime turned up their noses.

"Using 'The Force'"

A Volkswagon Superbowl commercial featuring a young boy pretending to be Darth Vader got over 10 million views within a day of being posted on YouTube. Though the boy's face was never seen, his performance really won fans over. Proving that he wasn't Jake Lloyd.

The boy has really won fans over simply by doing the opposite of the whiny over-acting of Hayden Christensen.

This commercial has forced other automakers to form a Rebel Alliance to try to rid the galaxy of Volkswagon.

Spies for the Rebel Alliance have since discovered that Volkswagon's new models are capable of destroying an entire planet.

“Have You Heard?”

http://content.usatoday.com/communities/ondeadline/post/2010/12/congress-lowers-the-volume-on-tv-ads/1

Congress passed a new bill to control the volume of TV commercials to ensure that the ads will no longer be louder than the regular programming. Viewers hope that Congress will now do the same thing to Glenn Beck.

For decades, retailers have been shouting at consumers about their low, low prices. Now they are concerned they may lose business, especially since they have admitted that the only reason they can offer to sell their products so cheaply is: volume.

Certain advertisers have shunned the trend towards loud commercials, particularly in ads for hearing aids