McDonald’s restaurants are undertaking major remodeling inside and outside to update its image and create a more upscale atmosphere. You’ll still recognize it as a McDonald’s however, by all the fat customers and noisy kids.
To make sure the new roofs are sturdy, they will be made out of old McRib patties.
To make the restaurants feel more upscale, there will be a velvet rope dividing the dining room from the McDonaldland play area’s jungle gym.
Though the exteriors are undergoing a major re-design, including the replacement of the golden arches with a single golden half-arch, they intend to keep it familiar-looking, since many of their customers can’t read.
McDonald’s is trying to find the balance between giving customers a more upscale experience, while still having it feel like the beloved McDonald’s brand. For example, they now brew premium quality, flavored coffees, served deep-fried.
The home of the Big Mac will have a new construction model, with nicer flooring, higher ceilings, and a thick, extra piece of bread in the middle.
