Monday, March 2, 2009

“Planted Information and Its Roots”

A new study says that children were twice as likely to eat vegetables with cooler names. Four-year-olds ate twice as many carrots presented as "X-Ray Vision Carrots," and peas referred to as "Power Peas." Now that the study has been released, however, those foods will have to compete with "Captain Candy" and "Super Soda."

Scientists say the name changes raise a child’s enthusiasm and expectations for the food. This study was just presented to Washington, D.C.’s School Nutrition Association, but matches previous research by Marvel Moms and Dyno-Dads around the country.

Still a failure: Leprous Lima Beans.

The Department of Education is excited about this approach, figuring if American public schools can push vitamins A, B, C, and D, maybe they can actually teach those letters, too.

School lunch programs expect to see great benefits from this strategy, until, of course, kids sue and put them out of business for deceptive advertising and breach of promise.

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