“Jumping the Shark”

http://www.usatoday.com/news/nation/2010-10-25-shark25_ST_N.htm

Three Southern California beaches that closed due to a shark attack last week reopened Monday. Though some surfers are leery about returning, many die-hards were there to resume their passion, first thing, Monday morning. In particular, lifeguards are seeing a lot more surfing sharks.

Hoping to use the recent publicity to lure tourists, one of the spots has been re-named "Shark Attack Beach."