“Have You Heard?”

http://content.usatoday.com/communities/ondeadline/post/2010/12/congress-lowers-the-volume-on-tv-ads/1

Congress passed a new bill to control the volume of TV commercials to ensure that the ads will no longer be louder than the regular programming. Viewers hope that Congress will now do the same thing to Glenn Beck.

For decades, retailers have been shouting at consumers about their low, low prices. Now they are concerned they may lose business, especially since they have admitted that the only reason they can offer to sell their products so cheaply is: volume.

Certain advertisers have shunned the trend towards loud commercials, particularly in ads for hearing aids