Starbucks has introduced its new, lighter coffee, calling it a “blonde roast.” While Starbucks classic roasts have been labeled dark or bitter by some, there is already a preconceived notion that the blonde roast will be dumb and slutty.
That, of course, will make it popular.
The heavy marketing of the lighter coffee is an expensive initiative, but as the saying goes, “Blondes have more funds.”
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