http://www.usatoday.com/money/media/2010-04-27-peanuts-rights-sold_N.htm
The Peanuts characters were sold Tuesday to retail brand license company Iconix for $175 million. The company plans to make that money back through Lucy, one 5-cent psychiatry session at a time.
Peanuts creator Charles Schulz’ family will still retain a minority ownership and called the transition bittersweet. Specifically, it’s a “good grief.”
The $175 million does not include funds to repair Snoopy’s doghouse so he can take another run at the Red Baron.
Fans can hardly wait to see if all this new pressure helps Charlie Brown finally kick the football.
An Iconix spokesman proudly said, “wah wah-wuh, wah-wah, wu wah wuh-wa whah,”
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