Tuesday, July 26, 2011

“Healthy Happy Meals”


McDonald’s is launching a change to their Happy Meals for kids: apple slices in every box.  It’s part of their new initiative to send more traffic to Burger King.

The most difficult part of the transition for McDonald’s is the training to keep their employees from instinctively deep-frying the apple slices.

Kids seemed genuinely excited about apple-filled Happy Meals, but that’s because, when they heard the word Apple, they thought their Happy Meals came with Apple gift cards for iTunes. 

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