Friday, January 8, 2010
“We Do Chicken Right, Race Relations Wrong”
An Australian KFC commercial was pulled this week for allegedly stereotyping. The ad features a white soccer fan quieting black fans with fried chicken. Many black Americans were offended, and White Americans were stunned at the idea of cheering for soccer.
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The reason that society is incapable of addressing the racial issue is because we view it from the wrong perspective. We talk all around the fundamental, underlying reasons for racism, and make it an emotional issue. How does one expect to cure the cancer without focusing on the cancerous cells? Focusing on the symptoms is an ineffective mechanism to employ. Racism serves a far more complex pragmatic function than we are generally willing to acknowledge.
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